Multimedia Immersive Installation.
Featuring original cinematography by Janaki Cadena and 52- Channel Sound Design by Rodrigo Mareilles.

Role: Creative Director
A Media Installation at Artechouse NYC and Washingon DC.

inspired by Edward Hopper's iconic 1942 painting and in response to a world where the company of strangers and friends at any place and social gatherings at the bar, in particular, have become memories of a time pre-pandemic. Noiland Collective's "NHKS4220" brings Hopper's iconic depiction of a downtown bar scene to life at a time perhaps equally infused by existential fears as the early 1940s. The United States had just entered WWll, and a feeling of anxiety and concern about the future was pervasive.

Today, our lives and daily routines have been upended. We live in a world of social distancing, isolation, uncertainty, climate change, and fierce bi-partisan fighting.

Bars are a place for solace, community, and conversation during troubled times. Still, many of them are currency closed or may never re-open.

We acknowledge that Hopper's painting has become a quintessential image of a downtown diner in the public's imagination. We chose to play out the scene in the painting as a living moment, both in the past and today, if bars were open.

Simultaneously, we want to acknowledge the illusion and hint at the past and present of computer-generated imagery through stylized transitional moments that provide an extra layer of movement and interactivity.

NHKS4220 is an homage to bars and diners and their pivotal societal function.

Marquis Theater, NYC

The projection design supports the immensely entertaining musical numbers, the audience’s understanding of time and location and generally enriches the visual language of the show with visual effects, sparkles and richly colored 3d set extensions. . In addition, an elaborate sequence during which the protagonist are at fiirst banished and eventually freed is accomplished via tight integration with scenery, lighting, sound and costume.

Creative Consultant: David Leveaux

Choreography & Direction: Keoni & Mari Madrid

Set: Anna Fleischle

Costumes: Loren Elstein

Lights: Ken Posner

Sound: Andrew Keister

Tryout at At Shakespeare Center Theater, Washington D.C.

Premiere of the broadway-bound musical inspired by the music performed by Brittney Spears.

The projection design supports the musical numbers and the audience’s understanding of time and location. In addition, an elaborate live composited sequence that features a combination of pre-recorded and computer-generated footage is used to visualize the freeing of the banished princesses in Act II.

Creative Consultant: David Leveaux

Choreography & Direction: Keoni & Mari Madrid

Set: Anna Fleischle

Costumes: Loren Elstein

Lights: Sonoyo Nishikawa

Sound: Andrew Keister

Projection Design for the 2022/23 revival of Alfred Uhry’s and Jason Robert Brown’s musical. First, at New York City Center and then at Broadway’s Jacobs Theater.

Directed by Michael Arden

Set: Dane Laffrey

Lighting: Heather Gilbert

Costumes: Susan Hilferty

Sound: Jon Weston

Projection Design for Keenan Scott II’s play at Seracuse Stage, Baltimore Center Stage and Broadway’s Golden Theater.

Directed by Steve H. Broadnax III

Set: Robert Brill

Lighting: Ryan O’Gara

Costumes: Tony-Leslie James & Devario Simmons

Sound: Mikaal Sulaiman

At Alliance Theater, Atlanta.

English premiere of Hue Park and Will Aronson’s musical about two helperbots that fall in love in the future Seoul. The projection design makes use of 3d projection mapping, 3d scenic tracking and a plethora of original imagery that supports the audience’s understanding of time and location. In addition filmed footage is used to visualize past memories of Claire, the female helperbot.

director: Michael Arden
set: Dane Laffrey
costumes: Clint Ramos
lights: Travis Hagenbuch
sound: Peter Hylenski

musical direction: Deborah Abrahmson

At the Polonsky Shakespeare Center in Brooklyn, NY

Julie Taymor’s production was conceived as a “fantasia of light and shadow”. Projection is tightly interwoven with lighting and set elements. The design features starkly contrasty imagery that borrows its appearance from traditional silhouettes, cut outs as well as real flowers, ferns, roots and branches. A complex projection system enabled me to project on a variety of billowing and handheld materials that gave the entire production a magical and handmade appearance. 

At the Paper Mill playhouse, Milburn, NJ; The Nederlander theater on Broadway, on US Tour and on Film.

Stage adaptation of the Disney cult movie into a stage musical. Music, book and lyrics by Alan Menken, Harvey Feinstein and Jack Feldman respectively.

Projections establish locations and historical context. Sophisticated 3D mapping of imagery onto moving and rotating 24' tall towers with 3 floors each. Each Floor has a scrolling mesh screen which serves as a projection surface.

Sven was nominted for a TONY award for his work on this production

Multi-award winning show with Simon McBurney's world-renowned company complicitè. The production centers around the unusual friendship between the Cambridge don G.H. Hardy and the Indian math prodigy Srinivasa Ramanujan. Originally opened at Theatre Royal Plymouth, UK in April 2007 and subsequently was seen around the world.

Original imagery is projected on multiple surfaces from the back, front and top. It's scaled and colored to integrate with the set and lighting design. A combination of abstract and scenic imagery is mixed with live camera feeds to support the narrative. More about the project in LiveDesign here.

Director: Simon Mc Burney

Design: Michael Levine

Lights: Paul Anderson

Sound: Chris Shutt

At the Public Theater, NY.

Universes and Liesl Tommy created this one of a kind theater event supported by a superb creative team and cast. The play, which is interspersed with musical numbers has an unusual structure and chronology. It required inventive visual support to be true to the director's and Universes' intentions.  Original imagery, historical quotes and discrete variations of live camera feeds are utilized to evoke time, location, purpose.

director: Liesl Tommy

set: Marcus Doshi

costumes: Meg Neville

lights: Marcus Doshi

sound: Broken Chord

At the Opera Festival in Aix En Provence, France

Another collaboration with Ted Huffman, Zack Winokur: This time at the opera festival in Aix En Provence for Ana Sokolovic's spellbinding one act a capella opera "Svadba". Subtle projected shapes are combined with Marcus Doshi's lighting to shape the architecture of the playing space in order to create a beautiful understated setting that lets the six woman's characters and voices inhabit the stage with maximum support and minimal obstruction.

Direction: Ted Huffmann & Zack Winokur

Lighting: Marcus Doshi

Set: Samal Blak

Subtle projected shapes are combined with Marcus Doshi's lighting to shape the architecture of the playing space in order to create a beautiful understated setting that lets the six woman's characters and voices inhabit the stage with maximum support and minimal obstruction.

Top and Front projection and combined to achieve a seamless cover of projected light on the white playing space. What looks like lihting in the pictures is mostly projection.

At Steppenwolf Theater, Chicago.

A collaboration with Steppenwolf theater for Tracy Lett's new play about an ordinary Ohio accountant. Directed By Anna D. Shapiro, the play's unusual structure and chronology required inventive visual support to be true to Lett's objectives. Original Imagery is utilized to evoke time and location as well as to create a subtext during the various transitions.

director: Anna D. Shapiro

set: Todd Rosenthal

costumes: Linda Roethke

lights: Marcus Doshi

sound: Richard Woodbury

music: Diana Lawrence

2018 - Semi-staged production of Candide for the Alliance Theater, Atlanta at the Atlanta Symphony Hall.

Live puppetry video, processed to integrate into scenery and lighting. Complementary original content is intercut with live action for comedic effect.

Direction: Susan Booth

Set : Todd Rosenthal

Lighting: Ken Yunker

Costumes: Lex Liang

Sound: Clay Benning

Site specific dance performance installations at the Harris theater in downtown Chicago for Hubbard Street Dance Chicago. Sven created imagery for this unique event and designed the video installations that the audience experiences as they journey through the theater. 

Choreography: Peter Chu

Music: Jeff Houle

Lighting: Marcus Doshi

Costumes: Hogan McLaughlin

World premiere of Jeffrey Hatcher's stage adaptation of O'Tool's Pulitzer winning cult novel at the Huntington theater in Boston. Projections provide New Orleans grit and character for Ignatius O'Reilly's character as portrayed by Nick Offerman.

A combination of multiple front projection techniques is used to enrich the multiple screens made out of translucent corrugated plastic.

director: David Esbjornson

set: Riccardo Hernandez

costumes: Michael Krass

lights: Scott Zielinsky

sound: Matt Bennet and Charles Coes

At the Belasco Theater on Broadway.

A new musical based on the movie of the same name by Pedro Almodóvar. Directed by Tony Award Winner Bartlett Sher with a book by Jeffrey Lane and music and lyrics by David Yazbek.

Original imagery designed by Sven is integrated tightly into the narrative, lighting, sound and set design. Specifically projected imagery is used to complement Michael Yeargan's quickly moving set and it's 40 scene changes. Other elements include a fictional 1980s gazpacho commercial a news report and backgrounds to a movie.

Sets: Michael Yeargan

Lighting: Brian MacDevitt

Costumes: Cathrine Zuber

Sound: Scott Lehrer

Choreography: Christopher Gatelli

Produced in Vienna (Austria), St. Gallen (Switzerland) & Stuttgart (Germany).

Musical by Levy and Kunze based on Daphne du Maurier's famous novel. Opened at the Apollo Theatre Stuttgart, Germany November 2011.  An English production was slated for the fall of 2012, but notoriously derailed. More here.

Stuttgart production:

Director: Francesca Zambello

Set Design: Peter Davison

Lights: Mark McCullough

Sound: Hendrik Maasen

Las Vegas residency for Mat Franco: AGT 2014 winner and the first magician ever to do so. Opened at the Linq Theatre on the Las Vegas strip in August 2015.

Projections help create the opening illusion (movie to live). Throughout the show three versatile 10ft x 10ft LED wall shape the space and provide context and extra pizzaz for Mat's close-up magic. Live HD close-ups allow the audience to confirm and investiagte that Mat's magic is real and participate in various illusions.

Director: Vincent Marini

Set Design: Robert Brill

Lighting: Stephen Terry

Sound: Nick Kourtides

Helgi Tomasson's spectacular new staging of Swan Lake at San Francisco Ballet. Opened February 21st 2009.

Original imagery projected on multiple tracking curtains, backdrop, and set objects.

Set Design: Jonathan Fensom

Lights: Jennifer Tipton

At the National Theater (Olivier stage), London, UK

Seminal Production of Shakespeare's play directed by Complicite's Simon McBurney, performed originally at National Theatre, London in April 2004. Toured worldwide until 2006.

For the time (2004), a very complex setup including projection on backdrops, set elements, the floor, and a series of video monitors, as well as live camera manipulation..

Set Design: Tom Pye

LIghts: Paul Anderson

Sound: Chris Shutt

At the Golden Theater, San Francisco

New musical based on the well-known movie classic from 1951. Songs are by the legendary Cole Porter and include classics such as Night& Day and Begin The Beguine. 

Director: Marc Bruni

Choreographer: Alex Sanchez

Set: Todd Rosenthal

Costumes: Catherine Zuber

Lighting: Peter Kaczorowski

Sound: Brian Ronan

Collaboration with DaCamera's Artistic Director and pianist Sarah Rothenburg and the lighting and set designer Marcus Doshi. 

St.Gallen, Switzerland.

German language musical by Michael Kunze and Dieter Falk that tells the story of Moses with a Rock/Pop score.

Director: Martin Duncan

Choreography: Nick Winston

Set: Francis O'Connor

Lights: Michael Grundner

The Little Mermaid at the Lunt-Fontaine Theater, Broadway, NYC, 2008

Stage adaptions of the famous animated movie for Disney Theatrical.

Diretor: Francesca Zambello

Set: George Tsypin

Lighting: Natasha Katz

Costume: Tatiana Noginova

Appomattox at the Guthrie Theater, 2011

A new play by Christopher Hampton that revisits the events leading up to the Emancipation Proclamation the end of the Civil War as well as the Voting Rights Act one hundred years later.

Director: David Esbjornson

Set: Tom Lynch

Lights: Jeff Croiter

Costumes: Michael Krass

Hydrogen Jukebox at Skylight Music Theater, 2013

Bold intrepretaion of the Phillip Glass opera with a libretto by Alan Ginsberg.

Director: Ted Huffman and Zack Winokur

Mariinsky Theater, St. Petersburg, Russia

Projections and original imagery for the Mariinsky's Ring Cycle under maestro Gergiev.

Projections were used to enrich George Tsypin's sculpural scenery.

At the Stratz Center, Tampa; Alley Theater, Houston, and Broadway

Original imagery and projections for the Frank Wildhorn musical Wonderland. A modern adaptation of the classic Alice in Wonderland tale.

At the Guthrie Theater, Minneapolis

Projections evoke the passing of time through weather patterns and evolving geological textures. In combination with traditional lighting instruments, the projected imagery lights the sculpture and performers to create a cohesive visual wolrd.

“Set against the backdrop of a soft-spoken rumination on life, relationships and ephemerality, performers use simple elements like string, cardboard and magnets to make giant mountains slowly rise, shift and grow. The mountains come alive, the seasons change and the moon makes its way across the sky.”

director: Thomas Graves

set: Kelsey Vidic

lights: Brian H Scott / Karin Olson

sound: Peter Stopschinski

costumes: Aaron Flynn

Ever After is a new musical, inspired by the Cinderella tale and based on the 1998 Drew Barrymore film of the same name. The show has been written by the team of Zina Goldrich and Marcy Heisler.

Dir. Susan Booth - set: Anna Louizos - lights: Robert Wierzel - Costumes: Linda Cho - Sound: Ken Travis

At the Old Globe Theater, San Diego

New musical written and composed by Britta Johnson

Director: Barry Edelstein

Choreographer: Ann Yee

Set: Neil Patel

Costumes: Linda Cho

Lighting: Japhy Weideman

Sound: Ken Travis